Cookies
The following explains how Burgers' Zoo handles personal information and which cookies Burgers' Zoo and third parties use on burgerszoo.com.
What is a cookie?
Burgerszoo.com uses cookies. A cookie is a small file sent along with the website's pages and saved by your browser. Cookies allow us to remember your preferences, so you do not need to re-enter the same information again. They also help us understand how you use our website and how we can make it more user-friendly. We also use cookies to personalise our communication.
Cookies on burgerszoo.com
It is important to us that visitors understand the purpose of cookies and other technology used on burgerszoo.com. The following is an explanation of all cookies used on our website.
Functional cookies
Functional cookies are necessary for the correct functioning of the website. We also use these cookies to collect statistics about the use of our website.
| Cookie | Type | Retention period | Purpose |
| cookies | Cookie | 1 year | Used to remember users' cookie preferences. |
| _flowbox | Cookie | 1 year | Used to differentiate between users and sessions and collecting statistics on the viewing behaviour for Instagram posts displayed on the website. |
| fly-in | Cookie | 2 weeks | Used to remember whether the user has already seen the pop-up, allowing it to be hidden automatically. |
| __RequestVerificationToken | Session | Current session | This is a security cookie which prevents other websites from pretending to be ours (Cross-Site Request Forgery). |
| ASP.NET_SessionId | Session | Current session | ASP.NET cookie which allows the server to recognise you during your session. |
| _ga | Cookie | 2 years | Used to differentiate between users and sessions. |
| __utma | Cookie | 2 years | Used to differentiate users and sessions. |
| __utmb | Cookie | 30 minutes |
Used to identify a new visit. |
| __utmt | Cookie | 1 day | Used to control the speed of requests to the server. |
| __utmc | Session | Current session | Works in combination with the __utmb to determine if the user is in a new session. |
| __utmz | Cookie | 6 months | Used to determine where a user is located. |
| _gat | Cookie | 1 day | Used to control the speed of requests to the server. |
| _gid | Cookie | 1 day | Used to differentiate between users and sessions. |
Personalisation cookies
Personalisation cookies are used to personalise the content on the website and in emails. We also use them to make sure we only display relevant advertisements.
| Cookie | Type | Retention period | Purpose |
| __ar_v4 | Cookie | 1 year |
Used to determine the results of advertisements we place through DoubleClick. |
| _fbp | Cookie | 3 months | Used to differentiate between users and sessions to measure the performance of Facebook advertisements. |
| _fbc | Cookie | 3 months |
Used to measure the results of Facebook advertisements. |
| __adroll_fpc | Cookie | 5 years | Used to identify the visitor during visits and on different devices. This allows the website to offer the visitor relevant advertisements. |
| icmt_usersession | Session | 1 day | Used to track browsing behaviour on the website to enable us to personalise our communication. |
| icmt_visitorKey | Cookie | 3 years | Used to track browsing behaviour on the website to enable us to personalise our communication. |
| icmt_buffer | Cookie | 1 year | Used to track browsing behaviour on the website to enable us to personalise our communication. |